During her time with the Royal New Zealand Air Force, Samantha Jones found the lack of transparency around the uniform she had to wear was an issue. She knew that garment workers were often not paid fairly for the work they did, and wanted a more ethically minded and socially conscious option.
I knew that if I cared about where my uniform was coming from and struggled to find an ethical alternative that it would be likely that other people had the same problem.
In 2015, Samantha and fellow university student Hannah Duder cofounded their ethical business called Little Yellow Bird – a company that supplies businesses with more than just a uniform. They have a wide range of workwear such as custom business shirts to tshirts, hoodies to aprons. They want Little Yellow Bird to be a force for good.
Samantha and Hannah believe that garment workers deserve more than what is conventional. All of their workers receive fair wages, have safe working conditions and access to affordable education and healthcare. They use organic and fairtrade fabrics and only work with the best fairtrade factories they can find. They also reinvest part of our profits back into community development projects supporting educational scholarships and micro loans.
Both Hannah and Samantha are now fully focused on growing the business, which is now a certified Benefit Corporation, and now supply ethical fashion to a growing number of business clients.